At the root we are hard core thinkers, cultural creators and emotional connectors.

We dont just say that we create culture, the proof is in our legacy. Brands like Nike, Jordan, Gap, Complex, The PGA TOUR, Hypebeast, Adidas and Clot have all come to us for help creating culturally relevant programming.

While we have been considered “influencers” we are not your typical creators. We work at a senior level and know how to navigate a board room. Founder and operator, Matthew Senna was most recently Senior Vice President of Experiential at Complex and served as the head of ComplexCon before leaving to develop and launch Mindgame.

Our relationships with brand executives, managers, talent and agencies run deep because we care about what we do and execute every project as if it was our own.

We create cultural programing and timeless story telling through authentic visual, connective experiential moments and detailed execution.