At the root we are hard core thinkers, cultural creators and emotional connectors.

We dont just say that we create culture, the proof is in our legacy. Brands like Nike, Jordan, Gap, Complex, The PGA TOUR, Hyper, Adidas and Clot have all come to us for help creating culturally relevant programming.

While we have been considered “influencers” we are not your typical creators. We work at a senior level and know how to navigate a board room. Our founder Matthew Senna was most recently Senior Vice President of Experiential at Complex and headed up ComplexCon before leaving to develop and launch Mindgame. Our relationships with brand executives, managers, talent and agencies run deep because we care about what we do and execute every project as if it was our own.

Our work starts with strategic insights, followed by targeted solutions and detailed execution.

We create cultural programing

We help brands connect with their audience through authentic visual and experiential strategy and solutions.